I was checking out a list of book signings and I saw the below ad. I’ve never heard of Townhall Magazine. According to its website, it “is the monthly news and opinion journal from the same team of right-thinking reporters, opinion makers, insiders and political leaders conservatives have trusted for 15 years.” Andrew Breitbart is one of their contributors, if that means anything to you. The subscription costs $34.95, which is (according to the site) 42% off the cover price. And, now the ad…
So, here’s my question…Does Townhall Magazine’s giveaway of Sarah Palin’s new book count toward the amount of her books sold? I mean, how many subscriptions will they sell using this promotion? 100? 1,000? 10,000? And, if Townhall Magazine is purchasing them to give them away, how does that translate into the sales figures for Palin’s book? What if they receive one million subscriptions? Does that mean Sarah Palin’s book sales go up by a million?
This is a serious question. I’m not trying to knock Palin’s book or the magazine, as I have read neither. I’m just really curious as I have not seen a magazine use a book giveaway in this manner. Yes, magazines give away books, but they’re usually books produced by the magazine’s own publisher; one example would be Consumer Reports will giving away their buying guide with a paid subscription. I’ve seen others, but of course while I’m writing this, I can’t think of any. If you have, please feel free to mention them below. If you know whether or not this counts as part of her sale totals, please comment that as well.
Oh and if you are just dying to get your hands on a subscription of Townhall Magazine, but you all ready have Palin’s book – they offer other choices, as well.