Just Cookies, which operates in a City run market in Indiana, turned away a gay student group that wanted to purchase rainbow cupcakes for a National Coming Out Day party.  The owner citied that the company is family owned business and that they have “two young, impressionable daughters and we thought that maybe it would be best not to do that.”

Okay, on one hand, I see a business owner turning away customers and that is his right.  If he wants to lose business because of his own morals – what’s the big deal?

On the other hand, I think if you’re in a city-run market space, then you’ve given up the right to discriminate against a customer because you don’t hold their beliefs.  Would the city tolerate a Christian business owner turning away customers because they want a Star of David on their cupcakes?

Finally, I think the business owner did more harm than good to his business.  Turning away this student group has brought him the kind of publicity that, in this economy, will do him more harm than good.  Did he really need people to know his own anti-gay beliefs?  He might have gay customers or gay-friendly customers that will no longer shop at his bakery.

For example, I love the kringle from O&H Bakery here in Racine.  I purchase it once every 13 weeks to bring to work on my treat day.  I spend around $30.00.  As far as I know, O&H Bakery is family owned and operated.  But, if they turned away a student group wanting rainbow cupcakes, I would switch to a different bakery or find something else to bring in on treat day.  Sure, they’d only lose $120.00 per year, but if other gay people did the same thing, that might add up to thousands of dollars.

I believe this business owner has made a huge mistake in order to keep to his own moral standard.

See the video here.